During a brainstorming web conference with Elizabeth Mahler at Northeastern earlier this week, she noted the need to move our elearning and instructional design courses beyond simply instructional design to focus more on the user experience.
Learning Experience Design (LXD) has been around for awhile, but I wonder how much attention it has garnered? Ruth Clark in the classic book she and Richard Mayer wrote – E-Learning and the Science of Instruction – noted:
In much of design, we aim to craft a user experience that meets business or communication goals. In learning experience design (LXD), the goal is to help someone learn something. It’s about improving outcomes and the quality of the learning experience. A big part of LXD is designing a user interface in a way that supports and enhances the cognitive and affective processes that learning involves.
James Johnson noted that many of the online courses he took were short lectures, a little engagement through discussions, and outdated reading materials. It was to him a poor learning experience. The focus is on the content…not the learning.
And after nearly 20 years in the 21st Century…we can do so much better!
A decade ago, one of the most influential articles for me was Lisa Lane’s “Insidious Pedagogy: How Course Management Systems Impact Teaching.” Lisa noted the issue with defaulting to the defaults in course management systems, ending with the charge that we must emphasize pedagogy over features and tools. The infographic below from Origin Learning carries on this charge, suggesting that design has evolved from simply buttons, synchronized audio and video, and multiple choice assessments to a rich learning environment that weaves in work experiences, mobile applications, universal design, collaborative learning, and analytics.
Niels Floor breaks LXD down in to its component parts – experience, design, and learning. He first suggested that we focus on creating powerful experiences – one that leaves an impression. Design then becomes a mindful process, a creative one more than a step-by-step one.
Tom Peters quoted George Pocock – a racing shell builder – in stating:
“He said for him the craft of building a boat was like a religion. It wasn’t enough to master the technical details of it. You had to give yourself up to it spiritually; you had to surrender yourself absolutely to it. When you were done and walked away, you had to feel that you had left a piece of yourself behind in you forever, a bit of your heart.”
Neat language…and I wonder how many of us leave a bit of our heart behind in the elearning courses we design?
In another presentation, Tom Peters quoted Steve Jobs:
“We don’t have a good language to talk about this kind of thing. In most people’s vocabularies, design means veneer. … But to me, nothing could be further from the meaning of design. DESIGN IS THE FUNDAMENTAL SOUL OF A MAN-MADE CREATION.”
So design is important! But the heart of design…the soul…has to be on the learning, not the content.
Floor noted that LXD is about learning and not so much about teaching, instruction, or training. The focus is on the learner and the process that learner goes through.
Scout Stevenson ties the instructional design and user experience together, noting some best practices:
- People learn better from a combination of text and visuals
- Avoid gratuitous video/audio, sidebars
- Contextualize learning to real-world examples
- Create space within the interface for feedback
- Provide students with control
- Provide tools based on the type of activity
- Don’t separate related content (text and visuals)
- Graphics should be relevant vs. fancy decorations
- Use movement (animation) to teach physical procedures and static imagery to teach processes
- Humanize the instructional content .
LXD is backwards design on steroids…where you start with the desired outcome, but then consider the experience that a learner needs to do in order to master that goal. It is so much more than a powerpoint and a quiz! A good start is this series of articles curated by Karla Gutierrez.
A long winded way to say that I am excited about working with people who are mindful about the learning experience…and a reminder to review my courses with this in mind!
What are your views? Is “experience” part of your thought process in your course design? Do you leave a bit of your heart behind?